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HerNatural began at a kitchen table in Ohio with a small idea: wash day shouldn’t take a cabinet full of products. Two years later, we’re still mixing every bottle by hand – small-batch, clean, and made for the way real hair gets washed.
I started HerNatural in my kitchen in Columbus after years of standing in the aisle looking at twelve bottles that all promised the same thing. None of them worked the way they said they would, and most of them left my hair feeling worse than when I started.
So I made my own. Small batches. Ingredients I could pronounce. A bar that did three things instead of three bottles that each promised one.
Every order ships from Columbus. Every formula gets tested on my own hair before it gets tested on yours. And every bottle has a date on it because, like everything else worth making, it has a shelf life.
Thanks for being here. Wash day shouldn’t be complicated, and now it isn’t.
Mia Goddard, founder
01
No sulfates, no parabens, no fillers we couldn’t justify to our own scalp. If it’s in the bottle, it earned its place.
02
Every order is mixed, bottled, labeled, and shipped from Columbus. We don’t outsource the parts that matter.
03
One ritual. Four products. We’d rather make a small line that works than a long one that almost does.
